Strategic Pricing Overhaul 
Leading to Millions in Revenue

One of the most impactful projects in our company's history has been my initiative to revolutionize our pricing strategy, resulting in millions of dollars in increased sales and recurring revenue. 

By shifting from a budget-friendly model to a premium pricing strategy, I rebuilt our entire pricing structure through meticulous analysis of sales data, customer behavior, and field feedback, ensuring every penny was optimized.

Overcoming significant resistance from the franchise team, who feared raising prices would drive customers away, I proved through persistent efforts and innovative thinking that premium pricing increased sales and attracted more customers.

This transformation has reshaped the financial success and overall culture of our company, demonstrating the power of strategic pricing in driving growth and profitability.

ANNUAL TRANSACTION VALUE
My work influences the price of every transaction, totaling approximately $30 million annually across all services.
PREMIUM PRICING MODEL
Led the shift from a low-cost to a premium pricing strategy, boosting profitability and customer acquisition through a complete pricing overhaul.
DATA-DRIVEN PRICE INCREASES
I raised prices using detailed analysis of sales data, customer feedback, and psychological insights. Validated changes through controlled rollouts to balance profitability and market demand.
COMPREHENSIVE MANAGEMENT
I manage all pricing aspects, including maintenance, repairs, estimating templates, commercial pricing, and software integration. Transitioned to a documented, scalable model I fully control and update.
COMPETITOR PRICING RESEARCH
Conduct seasonal competitor pricing research to stay competitive and maximize revenue. Analyze market trends and industry benchmarks for strategic adjustments.
TAILORED PRICING STRUCTURES
I develop pricing structures tailored to each franchise’s market conditions and operational needs, ensuring optimal profitability and growth.
Overcoming Resistance
Overcame significant team pushback, proving that higher prices can lead to increased sales and customer growth. Continuously educated and motivated the team to align with the new strategy.
TRAINING AND MENTORSHIP
I train and mentor franchise owners and technicians on maintaining premium pricing. Conduct workshops, create training materials, and provide ongoing support.
ADVANCED EVALUATIONS
I evaluate high-selling items, analyzing demand and profitability for informed pricing decisions. Continuously adjust prices based on acquisition, retention rates, and feedback.
EXAMPLES:
I manage thousands of flat rate items across 10 states and approximately 5 different pricebooks per state. Each layer integrates seamlessly to ensure cohesive pricing.
I have calculations, formulas, and reasoning behind every price, with detailed notes on changes and future plans. This ensures all pricing decisions are well-documented and strategic.
I build and test pricing guidelines that factor in labor and materials for larger jobs like sprinkler renovations and installations. My strategies vary profit margins based on seasonal demand.
I analyze the effects of my pricing changes on gross sales for each franchisee and the organization. This example shows a $1,000,000 sales increase by strategically charging premium prices for select items and services.
I run complex pricing scenarios well in advance of rolling them out company-wide. This proactive approach ensures the effectiveness of new strategies.
I maintain and update competitor pricing research, keeping detailed logs of changes and adapting our pricing strategy accordingly.
I break down the pricing effects on closing rates by county and zip code. This detailed analysis helps me refine strategies based on individual zip code reactions.
I study the effect of pricing strategies on cancellations per zip code. This data guides me in raising prices where possible and implementing creative strategies where necessary.
I manage the separation between commercial and residential pricing, applying detailed analysis and math to each segment. This ensures accurate and competitive pricing for all services.
I build complex calculations to track and monitor supply house pricing on thousands of items. This allows me to adjust pricing in real-time, preserving franchisee profit margins.
I build and manage templates that drive pricing for higher-grossing jobs like sprinkler and landscape lighting installations and renovations. These templates ensure consistency and profitability.
I manage pricing for recurring maintenance services such as spring startups and winterizations. I delegate specific pricing per zip code to maximize sales based on local market conditions.
I manage pricing multipliers to adjust prices during seasonal demand fluctuations. These controls help balance competitive pricing with profitability.
Each price change is communicated through training to franchisees, ensuring field fluency. I directly handle pricing and build presentations for franchise owners and technicians.
I program and manage our backend software, overseeing tens of thousands of data points and continuously updating to ensure accuracy and efficiency.
I ensure smooth transitions of pricing to franchisee field software. I test all updates to confirm they work as planned and support our pricing strategy effectively.