Built Franchisor's Online Presence 
and Led Brand Representation
When I joined the franchisor in late 2017, they had minimal social media presence for franchise offerings, limiting brand visibility and potential franchisee reach. There was no unified strategy for marketing to prospective franchisees.

Recognizing the need for a cohesive online branding strategy, I took the initiative to enhance our brand's presence online. Understanding the importance of this effort, I committed my personal time to learning the necessary skills and exploring effective approaches to build our online presence. By leading these efforts, I was able to drive significant improvements in brand visibility and engagement. Check out these videos:
Content Creation and Central Figure
  • Personally conceptualized, scripted, recorded, and edited every video and social media post until 2021. 
  • ​I’m the central figure in all online videos, testimonials, interviews, and explainer videos.
  • Used industry knowledge to create compelling stories that resonate with prospective franchisees and showcase the franchise's value.
Social Media Presence
  • Created and grew our Instagram account organically, from zero to 5,000 followers
  • ​Established our YouTube channel
  • Increased brand visibility and recognition through strategic online content, leading to higher conversion rates and sales.
Lead Generation and Sales
  • All recent prospects since 2017 have used my videos as a source of information for decision-making on taking their franchise, significantly boosting franchise sales.
  • Increased website traffic and online inquiries, leading to higher conversion rates and sales.
Watch this video:
Advertising and Marketing Campaigns
  • Managed and created ad campaigns for PPC in Google Ads and Facebook Ads.
  • Created targeted email campaigns to nurture leads and engage potential franchisees.
  • Designed all infographics and images used in campaigns to ensure consistent and engaging visual content.
  • ​Built out separate landing pages and sales funnels to capture and convert leads effectively.
Website Development and Direction
  • Directed our newly hired franchise advertising company in creating a brand new website.
  • ​Personally and manually wrote every single word on every single page, demonstrating a deep understanding of advertising and speaking directly to our franchisee audience while properly representing the brand.